GRAPHICS / VIDEOS / SELFIES

One thing you will for sure hear on Team Spark is "No graphics." Graphics will kill your parties. Personal pictures and videos are what make our parties stand out above the rest. It's easy to just search Pinterest for a picture of the product, but it takes a little creativity to create your own story with a picture. See the difference between both pictures below? One you scroll right over in your Facebook feed (it feels sales-y) and the other you stop and think, "What's that girl up to now?" Both are showcasing the same product, but only one makes you stop and look. (I made the Spritz graphic with WordSwag.)

CREATING OVERLAYS WITH PIC MONKEY


MY FAVORITE APPS FOR CREATING GRAPHICS


TAKING A GREAT SELFIE



VIDEO TIPS

Let's talk VIDEOS, girls!! This is the key to success in online parties. Consider having 3-6 videos in a 5-day script (or 5-7 in a 10-day launch)

1) You MUST, MUST, MUST have good lighting. Do not do videos at night, and do not do them in a room that does not have natural light. Sit in front of a windrow to get the best possible light. The customer will not watch long if the video is not crisp and clear. We are drawn to natural light. You WILL lose your viewer if the lighting is bad.

2) Have your camera eye level, far enough back that the viewer can see your arms and hands. This will give you the best view of your face, as well as allow the viewer to see you "talk with your hands". Being able to see arm movement creates interest in the viewer. Do not let them camera be set up in such a way that you are looking down into the camera lens. Get yourself a GPS phone holder off Amazon for $10! :) Get out of that bathroom!!

3) Look your best! Don't look like you just rolled out of bed (unless it's a wakeup/makeup look). Show the viewer that you care! We are selling beauty products....show them off! Over and over I will be doing a video on one product like lip stains and I'll get asked about the eye shadows or bronzer that I'm wearing.

4) Keep it short! I try to keep my videos between 2-5 minutes, max. Any longer and they are gone. Our customers are on for short spurts of time. Don't monopolize their time. Be thoughtful and keep it short. Consider making some videos that are full tutorials (4-5 minute range) and some super short and sweet videos like this (1-2 minute range):
https://www.facebook.com/lyndsayyouniquebeautybag/videos/964871210308962/

5) Talk like you would to a friend, BUT step it up a notch. Be more animated and excited. Make your eyes big, smile bright, use your hands. Create interest! I'm really not as animated in person as I am in my videos but I feel like making videos has brought me out of my shell even more). It's not disingenuous, just a modified version of ME for online viewing. People are first and foremost on Facebook to be entertained. That's the only reason they click on the video...entertain while instructing and sharing about he products.
Don’t worry about using any apps at first. Get the hang of just recording yourself. As you gain confidence, you may want to look at apps like VivaVideo, VideoShop, or iMovie to edit on your phone, or iMovie on a Mac if you are a computer gal like me.